Hello,
my name is Daniel Patrick Helmstetter.
This is a portfolio of work completed in my role as Marketing and Communications Content Creator for Foundation Academies Charter School.
Social Media Management
* Managed the Institution’s social media accounts on Instagram, Facebook, and LinkedIn, using Publr to schedule and automate posts, effectively communicating the Institution’s mission and message
* Fostered community engagement by actively responding to comments, increasing follower retention and engagement.
* Monitored social media trends and adapted content strategy to align with current trends, leading to an increase in organic reach.
Content Creation
* Developed and edited high-quality photos and videos for social media campaigns, achieving a boost in engagement rate.
* Utilized storytelling techniques to create engaging narratives that resonated with target audiences, driving an increase in followers.
* Crafted compelling written content and captivating graphics for various social media platforms, resulting in increased engagement.
Photography and Videography
* Edited high-quality videos with Cap Cut Pro and Final Cut Pro, creating dynamic content that increased video views across platforms
* Shot high-quality images of students, staff, and school events, ensuring all photos met the institution's standards for publication in promotional materials.
* Formatted, cropped, edited, and archived photographs and video clips to ensure functionality across multiple platforms and applications
Marketing, Branding, and Design
* Designed visually appealing graphics using Canva, enhancing the aesthetic quality of print materials, billboards, and social media posts.
* Collaborated on campaign development and execution, aligning design content with overall marketing strategies and brand guidelines, resulting in increased brand awareness.
* Partnered with community partners to amplify brand reach, achieving an increase in social media mentions and interactions.
SEO And Analytics
* Conducted keyword research and optimized social media content for search engines, resulting in improved discoverability.
* Analyzed performance metrics using tools like Google Analytics, Publr, and social media insights, providing actionable recommendations that increased engagement rates.
* Prepared detailed reports on social media performance, presenting findings to stakeholders to inform future content strategies.
Project Management
* Coordinated multiple social media projects simultaneously, using Asana and other tools to ensure timely completion of tasks and adherence to deadlines.
* Communicated effectively with cross-functional teams, fostering collaboration and ensuring alignment with broader marketing goals.
* Worked collaboratively with marketing, design, and product teams to create cohesive and integrated social media campaigns.
Website Design and Management
* Spearheaded, designed, and built the school’s website, improving accessibility and user experience.
* Maintained website content using, ensuring all information was accurate, current, and aligned with the company's branding and messaging standards.
* Posted engaging blog articles to drive traffic and improve SEO
Personal Attributes
* Demonstrated a passion for social media by staying updated with the latest trends and best practices, continuously improving content strategies.
* Maintained a high level of attention to detail in all content creation and analysis tasks, ensuring accuracy and quality.
* Exhibited resilience in managing feedback and criticism, continuously refining content to meet audience and stakeholder expectations.